There is something about beautifully sun-kissed skin that instantly lifts the way we look and feel. That coveted golden glow can boost confidence, enhance the complexion, and leave skin appearing smoother, more radiant, and effortlessly flawless. But while we may love the look of a tan, the reality is that sun exposure is one of the leading causes of premature skin ageing and damage.

That’s why GATINEAU has reimagined the art of tanning, transforming it into a luxurious, skincare-led ritual. We came to the world of tanning later than many and very much with intention. Tanning is notoriously difficult to perfect and for years the category has been dominated by harsh formulas that can be drying, heavily fragranced or difficult to apply seamlessly on the skin. Rather than rushing to follow the trend, we took the time to approach tanning through the lens of what the brand knows best: skincare.

The goal was simple - to create tanning formulas that feel as nurturing, elegant and skin-loving as a luxury skincare product. Textures that glide effortlessly onto the skin, formulas that hydrate and care for the complexion, and results that look beautifully natural rather than artificial. Our latest innovation is Golden Glow Blurring Body Bronze, a luxurious instant skin perfector designed to elevate your glow. This lightweight, fast-drying formula glides seamlessly over the body, blurring the appearance of imperfections and smoothing the look of skin while imparting a flawless veil of radiant bronze. The result is beautifully perfected limbs with a soft-focus, sun-kissed finish that lasts all day.

To celebrate this exciting new launch, we have created Golden Glow Bronze & Blur Collection, launching exclusively on QVC this March. This beautifully curated set showcases the NEW Golden Glow Blurring Body Bronze alongside the iconic Golden Glow Gradual Tan and the Golden Glow Gradual Tan Face Serum, giving you everything you need to build, enhance, and perfect your glow from head to toe. The collection also includes a luxury tanning mitt, designed to ensure the most seamless, streak-free application, helping you blend and perfect your glow with professional-looking results.

Together, these three products allow you to build, perfect and instantly enhance your glow whether you want a subtle, gradual tan or beautifully bronzed, flawless-looking skin in moments. The collection is available in two versatile shade options, light/ medium or medium/ dark so you can tailor your glow perfectly to suit your skin tone. Let’s explore the glow-enhancing icons within the collection:

Golden Glow Gradual Tan
This award-winning body favourite is where your glow begins. The silky, skincare-infused formula melts effortlessly into the skin, delivering deep hydration while gradually building a natural-looking, streak-free tan. Enriched with Coconut oil and vitamin E, it nourishes and softens skin as it develops. Designed for daily use, it allows you to customise your colour with each application, with the tan fully developing in 4-6 hours leaving skin soft, smooth, and beautifully radiant. To maintain your colour, simply reapply every other day to keep your glow looking fresh and even.

Golden Glow Gradual Tan Face Serum – Light/Medium or Medium/ Dark
Your complexion deserves the same radiant glow as your body, but with a formula specifically designed for delicate facial skin. This lightweight, hydration-boosting serum blends seamlessly into your skincare routine, enhancing the complexion with a subtle, believable warmth while helping skin look fresh, luminous, and healthy. Enriched with Hyaclear 7 - a blend of seven distinct types of hyaluronic acid – and a Bio retinol, it deeply hydrates, supports skin elasticity, and promotes a smoother, more youthful-looking glow.

NEW Golden Glow Blurring Body Bronze - Light/Medium or Medium/ Dark
The newest innovation in the collection is your instant glow enhancer and skin perfector. This luxurious, lightweight formula glides effortlessly onto the skin, delivering an immediate veil of radiant bronze while blurring the appearance of imperfections and smoothing the look of skin. Infused with a Tri-Golden Complex of Turmeric, Jojoba, and Sunflower, it nourishes and protects the skin while enhancing luminosity. Perfect if you’re short on time or simply looking for a beautiful, short-term tan, this fast-drying transfer-resistant formula leaves limbs looking polished, flawless, and beautifully sun-kissed all day.

Luxury Tanning Mitt
To ensure a flawless finish every time you use Blurring Body Bronze, the collection also includes a luxury tanning mitt. Designed to help blend product seamlessly onto the skin, it ensures smooth, even application for a streak-free, professional-looking glow.

The glow everyone will be talking about is about to drop. The Golden Glow Bronze & Blur Collection goes live for EXCLUSIVE pre-sell on March 25th, giving you the chance to secure it before the spotlight moment. Then, at 9pm on the 28th, it takes centre stage as the QVC TSV and once it’s gone, it’s gone. Worth an incredible £149, this glow-getting collection brings together our latest launch alongside our award-winning Golden Glow favourites for the ultimate skin-perfecting ritual. If radiant, sun-kissed skin is on your radar, this is the moment to lock it in.

Lucy x