What is a face serum?

Face serums are highly-concentrated, industrious concoctions which have the ability to drive powerful potent ingredients directly into the skin. They have been cleverly designed to have this incredibly lightweight molecular structure which allows them to penetrate deeply into the skin and deliver potent levels of fast-performing ingredients to the cells that need them most. There is nothing ‘weak’ about a serum – expect hard-hitting and fast results.

Why should I use one?
Serums allow you to focus on a specific skin concern (I mean it could be absolutely anything) whether it be dehydration, lack of radiance, unbalanced skin, lines and wrinkles, skin slackening or uneven skin tone to name just a few. You might consider serums to be like medicine!  They are prescriptive to your skin’s needs and they rev up your existing skincare regime paving the way to a flawless complexion.  

What is the difference between a serum and a face oil?
Serums are water-based and considered highly-concentrated.  They are designed to be layered underneath your moisturiser. Because the molecule structure of a serum is very small it is able to work deeply into the lower layers of the skin.  A facial oil has a larger molecular structure and is designed to sit on the surface of the skin and keep it skin nourished and moist.

How and when do I apply a serum?
Choose your skincare concern and the remedy serum and every morning and evening apply 1-2 pumps pressing it into the skin rather than rubbing.  Follow with your daily moisturiser. If you have multiple skincare concerns then you can mix and match your serums alternating them morning and evening, monthly or seasonally.   

Which serum would you recommend for the following skin concerns?

Skin Concern:  Skin feels dry, tight and uncomfortable.  The surface appears rough, and can look dull and lacklustre. There is a tendency to get breakouts.
Remedy:  Aquamemory Moisture Replenish Concentrate

Flooding the skin with essential moisture this clever serum, charged with essential sea minerals and highly concentrated long and short-chain hyaluronic molecules, it provides intense hydration, rebalances moisture levels whilst infusing skin with luminosity and radiance.

Skin Concern: Skin is showing signs of mild to deeper set wrinkles with loss of firmness. Skin suppleness is depleted and appears dull and dehydrated.
Remedy: Collagene Expert Ultimate Smoothing Concentrate.

Think of this as the silky pj’s to your skin care wardrobe which create a super soft extra layer between your delicate complexion and the harsh external elements. Infused with a triple collagen complex this superior anti-ageing serum smooths lines, plumps out wrinkles and promotes a super soft and glowing complexion. 

Skin Concern: Skin is becoming fragile and thin, lines and wrinkles are clearly visible together with a poor elasticity. There is evidence of uneven skin tone, dehydration and lack of radiance.
Remedy: Age Benefit Ultra Regenerating Night Elixir

The Cashmere of all serums and carefully formulated with hibiscus and artichoke extract this souped-up serum hits cells’ re-set buttons, optimising skin regeneration  and delaying the ageing process to achieve a more youthful complexion.

Skin Concern: Skin has lost its sparkle and glow and the complexion has a dull lack-lustre appearance. Skin is showing signs of stress.
Remedy: Perfection Ultime Skin Perfecting Cream-Serum

A lightweight formula combining the potency of a serum with the comfort of a cream, this multi-action serum restores radiance to dulled, uneven complexions.  Empowered by a blend of Wild Indigo Extract and Centella Asiatica, this potent serum reduces cortisol levels in skin cells for an anti-inflammatory effect leaving skin to clarified and illuminated.

Lucy x