When you think about skincare, certain products come to mind that have stood the test of time. The ones we trust, the ones that have been there for us through thick and thin and the ones that consistently deliver results. One such product is celebrating a major milestone this year – its 20th birthday! Congratulations are in order because this March marks 20 years of Tan Accelerating Lotion, a multi-award winning face and body lotion which has gained a huge cult following in that time for its ability to soothe, rehydrate and enhance your natural tan safely. To celebrate this momentous occasion, in March we are launching a 1 litre MEGA SIZE Tan Accelerating Lotion in some serious stylish packaging and it’s EXCLUSIVE to QVC!
Let’s take a look back at its incredible journey, its evolution, and the role it has played in shaping skincare routines around the world.
It was a stroke of genius when two decades ago Monsieur Jacques Poret, Gatineau’s leading biochemist developed this innovative face and body lotion inspired by his quest for skin protection especially when it came to the damage UV rays can wreak havoc to the skin. The brief was to create a face and body lotion that could guard the complexion against the destructive effects of UV throughout the year (please note this is not an SPF) and reduce the risk of trauma tanning by boosting melanin production in the lead up to UV exposure all whilst offering superior moisturising, soothing and age-defying benefits. When this revolutionary product hit the market it became a game-changer for many from the very first application.
What sets it apart from others in the market is its unique formulation, its ability to address multiple skin concerns and its promise of both immediate and long-term benefits. Twenty years later and staying true to its original formula Tan Accelerating Lotion is an avant-garde formula backed by countless testimonials, and beauty awards and it has proved time and again that it is more than just a trend. It’s a classic.
Powered with trailblazing technology including a ‘Tan Activator Complex’, a blend of a Melanin Activating Peptide and Sweet Orange Extract, these two revolutionary actives offer a science-driven approach to preparing the skin for sun exposure and protecting the skin against sun allergies, heat rashes and prickly heat whilst helping to shield the cells from oxidative stress caused by exposure to UV radiation. Additionally Sweet Orange Extract lends a natural, sun-kissed glow all year round – without the need for sun exposure - even during wintertime.
The addition of a Skin Protection Complex means that this silky lotion provides you with your very own suit of armour and a conditioning shield between the complexion and the elements as it supplies skin with bundles of antioxidants to safeguard against premature ageing. And to help maintain skin elasticity and reduce wrinkle depth Narcissus Bulb is an important addition to slow cell ageing, lengthen cell life and protect them from extreme temperatures.
Poles apart from your run of the mill after sun the pairing of Vanilla Extract and Allantoin indulgently cocoon the complexion, soothing sun-ravaged cells, and instantly granting you that ‘cooling’ relief so you’ll look your best during and after your days in the sun. And quenching dry and thirsty complexions is Grapeseed Oil, a natural emollient and a hydration hero which works hard to reverse the days damage vanquishing dry flaky skin for a gorgeous dewy finish.
In the world of skincare few products achieve true longevity, but Tan Accelerating Lotion’s milestone birthday speaks volumes about its effectiveness and appeal. A 365 day a year face and body moisturiser, come rain or shine this hard-working formula with its sleek limited edition packaging delivers on its promises of offering supreme protection, hydration, and a golden, even, and long-lasting tan. Happy 20th Birthday Tan Accelerating Lotion – here’s to many more years to come!
Lucy x